The CREATIVE PRO ART training prepares for the Bachelor Narrative & Digital Art as well as on the creation of the title Expert(-te) Créative Numérique Transmédia Level 6.
(file under investigation on France Competence)
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The challenge is to train digital creative experts capable of mastering all digital techniques and responding to the new transmedia challenges,
from narrative techniques to concept arts to offer innovative, more interactive and more immersive content and experiences by mastering the
most commonly used software in animation and video game production studios.
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The Transmedia Digital Creative Expert must meet the transmedia versatility requirement, he must:
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Understand the stakes of a narrative universe and be adaptative to different techniques.
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Autonomously develop content adapted to different media (publishing-animation - video games - virtual reality, augmented reality).
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Design the transmedia strategy, its timeline and financial study necessary to its deployment on the variety of media availables to promote the creation of a community.
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Path (initials)
Training over 3 years with a baccalaureate level on tests and maintenance
Training over 2 years with a Bac+1 level in digital concept art creation
Training over 1 year with a Bac +2 level in digital animation creation
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APEL access path
Anyone with professional experience in the field of creative transmedia techniques can ask to pass all or part of the required skills blocks.
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Assessment Modality
The assessments are spread over continuous assessment with exercises and partials with role-playing, professional assessment during the internship period and final test with presentation of a transmedia project which is held in September.
ACTIVITY AREA
The Transmedia Digital Creative Expert works in the creative industries sector: publishing, cinema, video games, board games, shows, events, advertising, museography, tourism, architecture, training, education, as well as any sector using multi-platforms.
Their adaptability as well as their varied skills adapted to the demand for versatility allow them to integrate structures of various sizes and sectors such as:
Video game production studios (independent studios or large company)
Audiovisual and film production studios (independent studio or majors, pre-production, post-production, etc.)
Board game production studios
Audiovisual and event production agencies
Communication agencies
Entertainment and communication services for private companies
Entertainment, cultural spaces and communication services for public entities
Digital artist workshops
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The Transmedia Digital Creative Expert works as a digital artist with strong expertise in the strategy and deployment of techniques to develop and transfer artistic concepts to different media and respond to requests for interactive and immersive experiences for the field. public as well as private, the institutional, the associative world.
These requests cover the sectors of creative industries, culture, events, education, heritage, the tourism sector as well as the sectors of communication, industry and entertainment in the broad sense. .
He may be called upon to intervene on the design of the narrative universe, on the concept art, as well as on the deployment and production strategy according to the objectives and the budget.
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It determines the actors and means to be implemented and supports the production by mastering all the professions of the production chains linked to the different media:
Concept Artist (Character Designer, Environment Designer)
2D graphic designer / 3D modeler
2D animator / 3D animator
Editor / Sound designer
Screenwriter / Storyboarder
Smodeur (video-mapping designer)
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PROFESSIONNAL ACTIVITY
The Transmedia Digital Creative Expert must master the various digital creative techniques and their deployment in the context of transmedia with XR techniques.
He (she) must be able to design content adapted to each media, from a comic book or illustration project, to a teaser, an interactive application as well as the design and integration of visuals for a 2D or 3D video game, video mapping , an augmented reality or virtual reality application.
He (she) must master the various 2D and 3D digital creative techniques, 2D or 3D animation techniques as well as the integration procedures on video mapping projects, video games, interactive animation or virtual reality app.
He (she) must demonstrate interpersonal skills with interlocutors such as customers, artistic director, game designer, all the technicians of the publishing, animation or video game production chains and be required to use teamwork.
He (she) must be able to respond to the various requests from international studios, master professional exchanges in English as well as the specific rights related to digital media and present at international events concepts of transmedia universe for the search for partnerships. , funders or broadcasters.
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He (she) acts with autonomy and, if necessary, with leadership and coordination responsibilities. These projects follow requests made directly by a client, by a contracting authority or through a project manager.
He (she) can work as an employee of a company, or as a freelancer directly for a client. Its activities differ according to the size and organization of the project.
For small projects, he (she) can independently lead the design and development of the transmedia project.
In the case of medium and large projects, he (she) works either within a hierarchical team under the responsibility of a project manager, or in a multidisciplinary team.
SKILL BLOCKS
For block access, the skills assessed are:
1 - TRANSMEDIA NARRATIVE UNIVERSE DESIGN
Dossier numérique 1 Narratif
Design read theme, intent with cultural references
Create a general design research board
Create the characters, their role in the story
This part makes it possible to evaluate the coherence of the narrative universe and the mastery of the techniques of narration with a probable universe which respects the codes of the genre on a strong theme.
Character research board
Charadesign board with turn and expressions
Scenery and props research board
Ambiance search board
Board finalized scenery – props
This part of the files will make it possible to evaluate the coherence and mastery of the concept art and its originality in coherence with the narrative universe.
2 - SIMPLE TRANSMEDIA CONTENT PRODUCTION
Transmedia project presentation board in 2D technique presenting the character(s) in a setting
Presentation document in 3D technique of the character
Animation Storyboard
Production of a 2D or 3D animation
This part of the files makes it possible to evaluate the relevance of the choices for the presentation of the project and the mastery of 2D digital techniques, 3D digital techniques, 2D animation techniques.
3 - COMPLEX TRANSMEDIA CONTENT PRODUCTION
Analysis of possible narrative extensions and choice of interactive or immersive experience depending on the resources, team and time available.
Team - Distribution of tasks - production schedule
Production of 2D and 3D digital drawing visuals for video games, augmented reality or virtual reality.
This part of the files makes it possible to assess the relevance of the choices of interactive or immersive experiences depending on the universe and the mastery of production of complex content in collaboration with developers of video games, augmented reality and virtual reality applications.
4 - PROJECT et TRANSMEDIA STRATEGY
Simple transmedia strategy file to test the project with an audience with the different content, platforms, budget and planned timeline
Advanced transmedia strategy file with the different content, platforms, added value to the universe and provisional timeline.
List of partners and events to favor to find partners and funders
Financial study for the project and platform
This part of the files makes it possible to assess understanding of transmedia strategies, production and distribution circuits.
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5 - PROFESSIONAL POSITIONING
Design your CV and cover letter in English and in French
Create your business card and design publication links
Write your internship report
This part of the files will make it possible to evaluate the preparation and relevance of the professional presentation documents and the good appreciation of the professional sector by the candidate.